Route & Network Analytics for Air Service Development

Who needs route feasibility analysis?

Air service development teams at regional and secondary airports, destination marketing organisations and tourism boards trying to attract new carriers, and cargo and logistics businesses deciding where to position capacity. All three share the same problem: airlines decide where to fly, and they respond to evidence, not enthusiasm.

Commercial route-planning tools exist, but they are built for airline network planners and priced accordingly. The organisations pitching to airlines often have no equivalent and rely on consultants' one-off reports.

What does a route analytics tool show?

The tools we build combine schedule data, historical movements, and demand signals into views an airline network planner recognises.

• Current connectivity — who flies where from your airport today, with frequency, equipment, and seasonality
• Leakage — passengers in your catchment who currently travel through competing airports
• Unserved city pairs — destinations with demonstrable demand and no direct service
• Competitive context — which carriers serve the pair from nearby airports and how their schedules perform
• Feasibility scoring — a transparent model, not a black box, that a route proposal can cite

How is direct-route feasibility analysed?

Feasibility starts with demand: how many people already travel between the two regions by any routing, and how that has trended. It then considers supply — the stage length, the aircraft that could serve it, and the carriers with a base or a network reason to operate it — and finally competition and seasonality. The output is a ranked list of opportunities with the assumptions shown, so the numbers can survive scrutiny from an airline's own planners.

Where has AeroCraft applied this?

Our consumer products are built on the same route intelligence. Fly-tlv maps every direct destination from a major hub airport with live, scheduled, and historical flight data; Fly2Meet compares live arrival timetables across candidate cities to find where two travellers from different origins can meet. Both depend on an accurate, current model of who flies which city pair, how often, and how reliably — the same foundation a feasibility study needs.

What does a route proposal built on this analysis contain?

A proposal an airline will take seriously usually covers five things: the demand already flowing between the two regions and its trend; the share of that demand currently leaking through other airports or connecting hubs; the stage length and the aircraft types that suit it; the competitive position against nearby airports and existing carriers; and the seasonality profile, which determines whether the route can run year-round or only in peak months.

We present each of these with its source and assumptions, alongside any incentive package the airport or destination is offering. Airline network planners will test every number, so the analysis is designed to be checked, not just admired.